Communication Strategy to Promote Reuse in Medellín
The Circular Economy Hackathon is a co-creation space that brings together students, professionals, designers and representatives from the public and private sector to develop creative communication strategies that promote the use of reusable packaging in Medellín.
Organized in collaboration with the Mayor’s Office of Medellín, the Ministry of the Environment, ICLEI and GIZ, this event seeks to generate real solutions from citizens to strengthen cultural change towards circularity.
GOALS
Design innovative communication strategies that promote packaging reuse.
Raise awareness of the circular economy as a model city.
Involve key actors in Medellín in the creation of sustainable campaigns.
Generate inputs for future official communication strategies.
Who is it addressed to?
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University students/s or technicians in design, communication, sustainability, advertising and related careers.
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Professionals in communication, innovation, sustainability, design or education.
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Members of environmental groups, representatives of companies and public institutions.
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📌 Requirement: have the willingness to work as a team throughout the event.
How does it work?
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The event is structured in three methodological routes:
Target Audience Analysis: empathy and segmentation tools.
Communication Strategy Design: messages, tone, channels, allies.
Campaign prototype: slogans, visuals and activation roadmap.
🔄 Cross-validation and expert feedback at the end of the day.
benefits of participation
Contribute to the design of sustainable public policies in Medellín.
Access to innovative tools in communication and circular economy.
Interaction with experts, mentors and agents of change.
